We can give an integrated recording solution to people who buy our interfaces so they don't also need to buy/use a DAW if they don't want to (tenuous, as who the hell would buy a UA audio interface + DSP without already owning a DAW, but, ok.) We want to expand our product line to do instruments, but we cannot do them on our UAD platform because of latency, and we will not make native plugins for regular DAWs because of piracy People using DAWs would have to flip over to the Console app to control routing and the print-first low latency plugins thing, which adds an extra layer of complexity to use So they were looking at a number of reasons why Luna should exist:.
#Change shortcuts mixbus 32c software
So really, it's kind of "bundled" software with their hardware (it just took a bit of time to be released). In the case of Luna, it may be free, but it's useless to anyone without a UA interface.
But there are always *reasons* for it, of course.
#Change shortcuts mixbus 32c license
Firstly, yes, companies do indeed bundle free software with their hardware, sometimes essential (say, your audio interface control panel) and sometimes bonus (eg a free Ableton Lite license with purchase). But I do think they could have (and from the backlash, possibly *should* have) mentioned, at least somewhere, that some of the stuff we're demoing in the (did we say FREE) Luna would not, in fact, be free.Ĭlick to expand.It's a bit more nuanced than that.
Now, clearly my takeaway from the pre-marketing was wrong, in that those things are part of the free Luna but need pricey paid unlocking - and they are entitled to do that. The *implication*, from what I saw, was that Luna came with some instruments like a Minimoog emulation, and some limited sample-based instruments etc (remember how FREE Luna is) and it's not an unrealistic takeaway, given that all DAWs include some basic instruments to get you going, that these were part of the free Luna (sure, release some new stuff later on, and make them paid extras if you like). What I described above was "sneaky", in that they didn't go out of their way to say "everything you see in this screen will be free" but they didn't, in all the previews, pre-marketing, teasers, NAMM interviews - and I watched a bunch, including their preview event - mention that the platform would have paid extras. Click to expand.No, they didn't lie to customers.
0 kommentar(er)
